Outgrow ordinary content and
proudly step into your brand’s next era!

Creative direction, photography and video for product businesses ready for a fresh visual identity.

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G’day, I'm
Michelle or ‘Jarni’.

(Whatever floats your boat!)

I’m a Melbourne based product and
brand photographer & videographer with a reputation for snapping brands, babes and booze 15+ years in the making.

Fill out this form below ↓ and let’s add
some extra spice to your brand! 🔥🔥🔥

How can I rock your world?

All services below can be combined and include a
pre-production planning meeting and post production.

Pink film clapperboard with a white play button in the center

Video Production

Punchy brand video for your website or social media campaigns! How-to video series to encite your potential customers to add to cart!

Colorful illustration of a vintage camera with sparkles and decorative elements

Photo Shoots

We can go gang-busters with high end product photography with set styling and props. These are aspirational and fantastical! Or lifestyle content on location helps your customers understand how your products fit into their lives.

Heart with a diagonal division of red and pink colors inside a speech bubble.

Stop Motion

Also known as GIFs or stop motion animation; playful short-form looped videos that will get stuck in your audience’s head. Extremely satisfying!

The word 'Congratulations!' written in black cursive font with colorful confetti and decorative elements around it, including a yellow star, pink, white, and yellow circles, and rectangular shapes.

FAQs

Get the answers to your burning content questions.

General

  • A fair bit more than pressing a button on a camera:

    • Creative direction and concept development

    • Pre-production planning session

    • Background, prop and set recommendations

    • Styling and set design

    • Photography, video and stop motion content

    • Studio access, professional lighting and equipment

    • Retouching, colour correction and editing

    • Video editing and colour grading

    • An online gallery for image selection

    • 1-2 x revisions for video

    • Final files delivered via dropbox in multiple formats

    • Connections with other creatives for anything that may need to be oursourced; animator, graphic designer, web designer etc.

  • Yup. To me, your 50% deposit says “I’m dead-set-serious about making killer content, Michelle”, which means I can then get stuck into carefully crafting your own unique shoot during the pre-production phase.

  • Absolutely! Bring me a moodboard, a handful of references or even a slightly chaotic collection of screenshots, and I can help turn what’s floating around in your head into a clear creative direction. This gives me a starting point and makes sure we’re both dreaming in the same direction.

    If the project needs more extensive concept development, there may be an additional creative fee but I’ll always discuss this with you upfront.

  • I totally can, we can divvy up the shoot day to include photography and videography, ensuring you have a diverse stockpile of goods to play with on your website and socials.

    If your shot concepts require a lot of set up however I would focus on either video OR photography per session.

  • That’s always the goal! I plan shoots with flexibility in mind, so your shiny new assets can work hard across your website, social media and advertising.

    Where possible, I’ll shoot a mix of portrait and landscape formats, and we’ll check different crops on my laptop throughout the day to make sure there’s room for text, buttons and whatever else your marketing needs.

    If you’re hoping to capture a generous bounty of versatile content in one go, a full-day shoot is usually the best option.

  • For our first shoot together, I highly recommend being there if you can. It means I can get an immediate feel for your preferences, you can see the images as we create them, and we can make sure we’re happily on the same creative wavelength.

    If you can’t attend, it’s not the end of the world! You’ll just need to be available for a remote check-in via email or video call during the shoot so I can get your approval before moving ahead.

    Clear feedback is important: if we need to make major changes after the check-in, or I’m waiting for a response, it can gobble up a sizeable chunk of valuable shoot time.

  • Nah sorry dude. But I can offer an early shoot starting from 7am! My shoot times are strictly Monday-Friday 7am-6pm.

Photography

  • As part of my packages, you’ll be able to post those beauties on your website, socials and print in any internal docs.

    If you’re looking to spruik your wares in paid advertising (whether it’s social, digital or otherwise), we can discuss the additional licensing required in our ‘disco’ call.

  • I intend for any retouching to look natural and for people to look like they would on their best day. Lines will get a little soften, under eyes a little brighter but you will look true to yourself.

    For anything else, the retouching can include; smoothing out rough textures or corners, removing reflections on labels, changing background colours, taking out an unwanted objects or adding elements using AI etc.

    The intention is not to fully transform the image just to polish it up! If more stylistic or extensive retouching is required a quote can be provided.

  • Item descriptionI will gladly take the lead with the styling, it’s one of my favourite parts! As long as you give me feedback and we work as a team!

    As for sourcing props, I’ve got the ability if you’ve got the budget. I can do this on your behalf after we determine a shopping list and budget.

    At no additional cost you also have access to my small prop collection that have been used for previous shoots.

Videos

  • I’ll coach you on the day and we will prepare in advance. Once upon a time, I had a comedy show so I’m very familiar with public speaking. In most cases, I will tell you NOT to write a script word for word. It can come off as pretty unnatural, unless you’ve got acting chops.

    When a script is required, I will guide you through the timing and offer feedback but the content is mostly up to you.

  • We can shoot to allow for different frame crops and can edit to deliver these in multiple orientations for different platforms. Only 1-2 variations are included in my packages.

  • Let me list the ways:

    • Social media videos: content, ad campaign & meta ads etc.

    • Brand video: your business story but cinematic!

    • Website “About Us” video, Founder video

    • Landing page video (like the one you’re on!)

    • Client testimonials & case studies

    • Educational, online courses or instructional videos

Current client: Kepler

“As I saw her previous work I knew she was going to make my products look epic - which she totally did!”

Tyrelle, Owner of Kepler (personal alarm brand)

Kepler has grown their following to over 20k on instagram in just 18 months. Been featured on 7News and A Current Affair and has recently collaborated with Mimco, all after launching her business with imagery made by yours truly!

I don’t want to take credit for Tyrelle’s wild success but GORGEOUS photography and video can absolutely give you a big nudge in ther right direction!

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  • A man wearing a white shirt, black blazer, and a large red fabric flower on his lapel, smiling and wearing unique black glasses. He is sitting outdoors on a porch with yellow autumn leaves visible in the background.

    "Michelle is so talented. I just watched the video she made for us and burst into a sobbing mess. So wonderful. She just ‘gets’ me."

    Jason McClaren Jones, Entrecote & Hopper Joint

  • A woman with long, wavy blonde hair, wearing a peach blazer, white shirt, and blue jeans, sitting on a pink couch, smiling at the camera in a room with pink walls, plant, and framed artwork.

    "Michelle is amazing to work with. So creative, professional and fun. Always says yes to new crazy ideas I come up with and executes with ease. Don't hesitate to book her!"

    Bron Stange, Bopo Women

  • A woman with dark hair in a high ponytail wearing a leopard print shirt is smiling and pointing at a wall, in a room with a blue cabinet and a colorful blanket on top.

    "Michelle has great communication and organisation which takes a lot of stress out of doing a shoot because you know you're in safe hands. And the images always come out even better than expected!

    Simone Kely, Gussy Dup

  • A smiling woman with blonde hair wearing a light blue denim dress and a crescent moon necklace, standing against a beige background.

    "Michelle was a breath of fabulous fresh air. I was incredibly nervous for video. Michelle helped me feel more relaxed in front of the camera and was so encouraging. She was timely, engaging, professional and fast - making us feel super comfortable! She is a dream."

    Asha Evertsz, Clear Skin Expert

  • A woman with shoulder-length wavy purple and brown hair, wearing a bright turquoise dress, smiling at the camera against a plain light gray background.

    "Working with people living with a disability meant we needed a photographer who understood working with nervous models and make them feel at ease and respected. Michelle did everything to empower and coach our participants and staff to feel like their best selves."

    Stephanie Flynn, Lifely

  • Smiling woman wearing a red shirt and white cap with 'Sideshown Burgers' logo, in a casual indoor setting.

    "I have been a long term client. She is not only a FANTASTIC person but also very swift at understanding customer specifics and delivering beyond expectation."

    Abhishek Gupta, Sideshow Burgers

  • A smiling woman with long, pastel rainbow-colored hair, wearing a purple sweater, sitting indoors.

    "Michelle is an incredible photographer and videographer. She has gone above and beyond for us in creating our new content. She's not only professionally skilled, but personally a delight to be around."

    Jess Knollmeyer, UX/UI & Product Designer

  • A woman with long brown hair, smiling, wearing a green and white striped shirt, against a plain light gray background.

    "Michelle is an upmost professional and always captures those MAGIC MOMENTS. She is super easy to work with and brings great ideas to the table. I could not recommend her any more highly. 5 stars all round and we can’t wait to engage her services again soon!"

    Erin Commerford, Connected Libraries

  • Woman with shoulder-length dark hair and red tips, smiling, sitting on a light blue armchair, holding a glass of water, wearing a multicolored blouse and dark pants, in front of a colorful abstract painting.

    "Brand photo shoots can be awkward. I was considering a few photographers, then I saw posts on Instagram where Michelle Jarni wore a swimsuit and celebrated her body. I admired her willingness to be vulnerable and decided I'd be comfortable with her. That turned out to be true and I got lovely warm shots for my business."

    Sara Tiefenbrun, Brand Story & Messaging Strategist

  • A woman with shoulder-length dark hair and bangs smiling while holding a pair of scissors cutout on a purple background.

    "I recently worked with Michelle Jarni to create some images for my craft business. I was SO impressed with how easy and fun it was to work with Michelle. She is a total pro behind the camera. The whole process was excellent and I would 100% recommend Michelle to anyone who wants amazing images."

    Nikki Jones, See Make Play

  • "Michelle is amazing to work with. So creative, professional and fun. Always says yes to new crazy ideas I come up!"

    Brownyn Stange, Founder of BOPO Women

  • "If you want amazing videos or product photography she’s so worth it. Can’t wait for our next shoot with video production."

    Helen Thomson, Founder, Crown Curly

  • "Michelle did an incredible job with our product photography. She captured everything we envisioned perfectly."

    Vicky Leong, Mylk Fat

  • "We keep coming back to Michelle for video shoots because she helps our models feel at ease, knows exactly how to give them direction, while making it fun."

    Maxine Windram, CEO at Brava Lingerie

Why me and NOT your old mate with the shiny new camera!?

As a fellow small business owner, I genuinely care about getting it RIGHT! Your brand isn’t just another job on a production line. After more than 15 years behind the camera, I know that every piece of work I put into the world reflects on both your business and mine, so I’m not interested in phoning it in! I bring the experience, give a damn about the details and won’t settle for work we’re not both proud to show off.

Even more of my past clients…

Let's give your brand the glow up it deserves!!